candyland type image with MOTIVATION in big candy letters
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Overcoming Procrastination: Motivation DOES Exist

He who has a why to live for can bear almost any how.

Friedrich Nietzsche

Fuck motivation.

Mark Manson

Actually, what Manson said is that ā€œmotivation is not the cause of action, but theĀ effect.ā€1Ā (But weā€™ll get to that later.)

When you hear motivation you probably think of willpower, or some inspirational people, videos, quotes, or that you need motivation to force yourself to achieve huge goals.

Pretty much all of the self-help space will tell you that motivation doesnā€™t exist or that ā€œyou canā€™t count on motivation,ā€ or some nonsense.

Well, theyā€™re lying.

Motivation is not some spooky ghost that mystically flows in and out of your life as it pleases.

Motivation exists all of the time and for everything that you do. Always.

When you choose to scroll on social media instead of going for a run, you are justĀ more motivatedĀ to scroll on social media than go on that run you said youā€™d go on yesterday.

When you eat McDonaldā€™s 5 times a week, you are more motivated to eat what is easy than what is healthy.

So the same goes for motivation: until you realize that motivation is always there, in everything that you do, and everything that youĀ donā€™t doā€”you wonā€™t be able to control it.

But…what exactly is motivation?

Understanding Motivation to Build Habits

Motivation, defined as the energizing of behavior in pursuit of a goal, is a fundamental element of our interaction with the world and with each other. All animals share motivation to obtain their basic needs, including food, water, sex and social interaction.

Motivation is what drives us to survive. It keeps you, me, and the human race alive.

Once our survival needs are met, well, thatā€™s when the next Netflix episode starts to look way more ā€œmotivatingā€ than reading that book thatā€™s collecting dust on your coffee table.

So is motivation watching Netflix?

Yeah, sort of.

The regulation of motivated behaviors is achieved by the coordinated action of molecules (peptides, hormones, neurotransmitters etc), acting within specific circuits that integrate multiple signals in order for complex decisions to be made.2

Itā€™s your biology deciding to do something, and simultaneously not to do something else.

Realist AI image of man in room with open books on desk in front of him
The motivation youā€™re looking for just might be right in front of you.

Seriously, Fuck Motivation!

See, when all the self-help gurus tell you to ā€œFuck motivation!ā€ they are not really helping. Instead, theyā€™re telling you toĀ fuck your biology.

Yeah, not helpful.

This creates an unnecessary burden for your brain to carry ā€”Ā to force yourself to do things.Ā And then when you ā€œcanā€™t get motivated,ā€ you feel like a pile of poop. And you become even more unmotivated.

The problem with saying ā€œfuck motivation,ā€ that motivation doesnā€™t exist, or thatĀ action causes motivationĀ is that it doesnā€™t solve the actual problem:Ā you still need motivation to do the action!

Make Sweet Love to Motivation

You need to know how to build motivation habits, slowly.

Donā€™t just ā€œfuck motivation.ā€ Instead, make sweet, sweet love to it. Learn what turns it on. Learn that motivation changes and morphs daily, hourly, and even by the minute.

Thousands of different people with the same goal, will all have different motivational patterns. And those motivational patterns will change, constantly.

A 20-year-old dude is motivated to go to the gym because ā€œchicks dig a guy with a good body, Bro.ā€ In your 30s, you (should) be going to the gym to be fit for your kids. In your 50s and beyond, youā€™ll be hoping to not die and improve your quality of life.

And some days, you just wonā€™t feel like doing anything at all.

So how do you stay motivated and avoid procrastination?

Your Brain Loves Pleasure (but It Hates Pain Even More)

Your brain will always seek pleasure, but it will do even more to avoid (perceived) pain or loss.

So when you choose to pick up your phone and get lost in an endless scroll of mind-numbing sludge instead of putting your trainers on and going for a 30-minute run,Ā you are motivated!

Except, youā€™re motivated to consume mind-numbing sludge.

Whatā€™s actually happening is that you are avoiding your perception of pain or discomfort that youā€™ve associated with running.

Thus, youā€™re motivated by a very reasonable desire to stay in your comfort zone ā€” to avoid the pain of growth.

You are always motivated ā€” but not always in the direction that youā€™d like.

Understand How to Build a Motivation Habit: Motivation Is a Habit

Motivation is your biology ā€” how youĀ feelĀ ā€” but it can be trained by using external factors, like your environment, as well as your internal state.

Motivation is an emotion. It is an emotion you can train.

Motivation is your current state.

Motivation is your environment.

Motivation is a thought.

Motivation is a habit. And you can train it.

Everything you do in your life is driven by how you build your motivation habits.

We are all searching for meaning in everything that we do ā€” by increasing theĀ importance, interest, enjoyment, or excitementĀ of doing something, or by associating pain or loss withĀ not doing something,Ā we can train the motivation habit.

AI image of man on mountaintop looking out at a sunraise
Whatā€™s your reason for doing what you do?

How to Build Motivation Habits: The Importance of Having a Why

Yes, having aĀ WhyĀ ā€” a reason bigger than yourself that motivates you to pursue a goal ā€” is a perfect solution.

Butā€¦

Just like motivation, itā€™s fickle, too.

If you know why you are here on this planet (your purpose, mission, calling, or whatever else people are calling it these days), thatā€™ll be enough motivation to cover 80% of the days.

Unfortunately, life happens, and yourĀ WhyĀ might not always be enough.

Say Hello to Ernie, the Demon

The key is to see motivation as aĀ situational seesawĀ with two versions of you that show up in various situations: the motivated you and the unmotivated you. I call my unmotivated selfĀ Ernie the Demon. (He first made an appearanceĀ in my Morning Routine article. Donā€™t worry, heā€™s super chill. Ugly as hell, but super chill. Even a bit funny sometimes.)

Some mornings, Ernie just doesnā€™t show up. I like those mornings. I put on my exercise clothes, lace up my trainers, and hit the road running.

But the truth is, that little fucker is persistent, and just keeps showing up. (I guess he also got my ā€œKeep Showing Up!ā€ Memo I sent out). Strangely, Ernie disappears at night while I think of all the amazing things I am going to accomplish the next morning. But he is there waiting for me first thing in the morning, most mornings.

Even worse, some mornings Ernie is an even bigger asshole and he brings a shit ton of rocks to pile on his side of the motivational seesaw. Then he plops his butt down and waits.

If You Can’t Beat ‘Em, Join ‘Em

What doesĀ Ernie the DemonĀ have to do with any of this?

Well, a lot, actually.

See, unmotivated Ernie is always going to be there. So thereā€™s no point in trying to pretend heā€™s not there or force him and his pile of rocks to move all day, every day.

Instead, I talked to him. I got to know him. I came to understand why he was unmotivated to do certain things. We made compromises. We communicated.

And it was (almost) happily ever after.

How to Build Motivation Habits: The Secret to Outsmarting Ernie

Listen, sometimes unmotivated Ernie just sucks, and youā€™ll have to learn how to adapt in order to keep up.

Establishing the motivation habit by focusing on increasing the importance, interest, enjoyment, and excitement of doing something or by associating pain or loss with not doing something, is great.

Hereā€™s what youā€™ll need to do:

  1. Make anĀ Unbreakable PromiseĀ to yourself that youā€™llĀ always do what you say youā€™re going to do.
  2. Decide what youā€™re going to do. Decide what isĀ importantĀ to you.
  3. Set yourĀ Minimum Acceptable Action (MAA). (You decide the minimum action that is acceptable in advance to default to on unmotivated days.)
  4. Adapt your MAA based on your motivation, if needed.
  5. If youā€™re always choosing the MAA, consider trying something new that satisfies yourĀ Unbreakable Promise.
  6. Continue until ā€œlife happens.ā€
  7. Learn to start again.

Hereā€™s what it looks like in real life:

  1. Iā€™m always going to do the things that I say Iā€™m going to do.
  2. Iā€™m going to exercise every day.
  3. On days I have 0000001% of motivation, I will just run for five minutes or 1/4 of a mile.
  4. Today is one of those days, so Iā€™m just going to run for five minutes.
  5. I keep choosing to run for only five minutes, so letā€™s check in with unmotivated Ernie and see if I really hate doing this. If I do, Iā€™m going to try a different exercise activity.
  6. Oh shit! Something bad happened in my life and I havenā€™t been able to exercise for months.
  7. Thatā€™s okay, I will start again.

Tools to Build Motivation Habits

No single tool works for every situation: you have toĀ Try It On!Ā and see which one works for you, in which situations, and even at certain parts of the day.

  1. Always Do.Ā Commit to do whatever it is that you say you are going to do. (This one has changed my life.)
  2. If you miss,Ā start again
  3. Use a reward after you do the thing
  4. Tell everyone about your goals
  5. Donā€™t tell anyone about your goals
  6. Be strategic about the work you’ll do each day3
  7. Plan
  8. Give $1,000 dollars to a friend, and if you donā€™t do what you say youā€™re going to do for X amount of days, that money goes to a charity
  9. Track your progress
  10. Track your successes
  11. Set a time limit for the goal
  12. Use a timer for small chunks of work
  13. Find an Accountability Partner
  14. Join a group
  15. Sign up for a challenge or event, so you have a set timeline
  16. Tell yourself ā€œI will feel better after I do itā€
  17. Realize that your time is running out and someday youā€™re going to die
  18. Ask yourself better questions:
    • How can I make this so that if I donā€™t do it, I will feel pain or lose something valuable?
    • Why am I motivated to do XYZ instead of WXY?
    • What pain am I avoiding?
    • Can I make this more interesting, interesting, enjoyable, or exciting?
    • Can I find something else that is more interesting, interesting, enjoyable, or exciting?

Okay, I’m going to go for a five-minute run now. See you.


  1. https://markmanson.net/motivation ā†©ļøŽ
  2. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4864984/ ā†©ļøŽ
  3. https://ckarchive.com/b/27u2hohv3m877b3h4 ā†©ļøŽ

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